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Two young marketers at Reebok bet their careers on a breakout talent and change the culture forever.
In search of its next superstar, Nike finds a dazzling talent in Orlando ready for the spotlight.
After the retirement of "His Airness" creates a rare opening in the sneaker market, Italian brand Fila makes a U.S. push.
As Converse fights to stay relevant in the shifting sneaker landscape, a charismatic rookie inspires a bold reinvention.
As Reebok hunts for a breakout star to compete with Nike, a stunt at the 1991 NBA Slam Dunk Contest sends shockwaves through the industry.
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